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JOURNAL ARTICLE published September 1999 in Journalism & Mass Communication Educator

Doing the Traditional Media Sidestep: Comparing the Effects of the Internet and Other Nontraditional Media with Traditional Media in the 1996 Presidential Campaign

JOURNAL ARTICLE published March 1999 in Journalism & Mass Communication Quarterly

Authors: Thomas J. Johnson | Mahmoud A. M. Braima | Jayanthi Sothirajah